Project Sammaan aims to rethink urban sanitation services by applying holistic, systems-based thinking and principles informed by user-centered design insights from the field. These improvements are broadly categorized into four “Pillars of Innovation”:

• Business Models

• Operations & Maintenance models

• Architecture & Infrastructure Design

• Branding & Communications

The Branding & Communications stream, led by Codesign, aims to develop and deploy a system of improved messaging, including the branding of the facilities themselves, as well as the system of visuals (signage, use of color, etc.) throughout the Project Sammaan facilities.

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Early on in the project, there had already been an effort to create an identity and voice for Project Sammaan, with the aim to bring together the different streams of work and thought, while giving a unified face to the project as a whole.

There are two distinct components within the framework of the larger project — one that is internal facing, representative of a collaborative consortium of stakeholders rethinking sanitation systems (i.e. Sammaan), and the second, a user-facing, sanitation system prototype borne out of the collaborative effort of Project Sammaan. The question that loomed large at the beginning of the branding stream was whether there was a need for a second brand for the user-facing sanitation system prototype. To understand this, we examined key features for both across categories of target user group, objectives, drivers/motivators and the intended role of brand identity.

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While Project Sammaan is the project’s name, the sanitation facilities we design and build will carry their own brand identity.

It’s important to brand these sanitation facilities appropriately to ensure optimal adoption rates amongst end users in the communities, a feeling of professionalism in the people who run these facilities, and brand recall amongst stakeholders in the government and other organizations working in this sector to maximize its impact.

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