After a lull in the identity design development workstream over the last two months, December saw significant progress made on the identity. Codesign shared an updated branding presentation, which incorporated feedback received from previous discussions, as well as improvements and explorations that had been developed internally.

Identity Design

The focus of the current iteration of the identity development exercise is to create an identity that strikes an (more…)

Early on in the project, there had already been an effort to create an identity and voice for Project Sammaan, with the aim to bring together the different streams of work and thought, while giving a unified face to the project as a whole.

There are two distinct components within the framework of the larger project — one that is internal facing, representative of a collaborative consortium of stakeholders rethinking sanitation systems (i.e. Sammaan), and the second, a user-facing, sanitation system prototype borne out of the collaborative effort of Project Sammaan. The question that loomed large at the beginning of the branding stream was whether there was a need for a second brand for the user-facing sanitation system prototype. To understand this, we examined key features for both across categories of target user group, objectives, drivers/motivators and the intended role of brand identity.

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