Viewing Behavior Change Through Another Lens
As is well known and well covered in the media, there is a sanitation crisis in India, with over half the population (roughly 600 million people) forced to open-defecate every day due to a lack of adequate facilities, infrastructure, and even a basic understanding of the importance of healthy sanitation habits. This makes India the world’s biggest culprit in terms of open-defecation, with more than double the amount of the next 11 countries combined.
Additionally, the country loses over US$50 billion dollars per year (roughly 6% of GDP) due to sanitation-related illnesses, one child under the age of 5 dies every 20-seconds from diarrhea stemming from water-borne illnesses, safety of women and girls remains one of the primary concerns in settings where they are forced into the (more…)