The Sammaan Brand

With the architectural design stream moving along nicely, it was time to initiate the Brand Design workstream. While Project Sammaan is the internal name for the project, the sanitation facilities we design and build will carry their own brand identity.

It’s important to brand these sanitation facilities appropriately to ensure:

1. Optimal adoption amongst end users
2. A feeling of professionalism in the people who run these toilet facilities
3. Brand recall amongst stakeholders in the government (and other organizations working in this sector) to maximize future replication of our designs in other Indian cities.