The Sammaan Brand
With the architectural design stream moving along nicely, it was time to initiate the Brand Design workstream. While Project Sammaan is the internal name for the project, the sanitation facilities we design and build will carry their own brand identity.
It’s important to brand these sanitation facilities appropriately to ensure:
- Optimal adoption amongst end users
- A feeling of professionalism in the people who run these toilet facilities
- Brand recall amongst stakeholders in the government (and other organizations working in this sector) to maximize future replication of our designs in other Indian cities.
The brand development activity will stretch for 11-12 weeks and lead to the development of a range of design outputs such as logo, brand manuals, environmental communication, wayfinding, membership packs, and other collateral.
The kick-off for this workstream was a brand definition workshop steered at Quicksand’s studio in Gurgaon. This workshop was led by branding and communications experts from Codesign and lasted for almost an entire day. At the end of this, we identified 3-4 key brand ideas.
Over the next few weeks, these brand ideas will get refined and the branding exercise will be carried out based on a project plan we’re in the process of finalizing.