Branding Workshop
While Project Sammaan is the project’s name, the sanitation facilities we design and build will carry their own brand identity.
It’s important to brand these sanitation facilities appropriately to ensure optimal adoption rates amongst end users in the communities, a feeling of professionalism in the people who run these facilities, and brand recall amongst stakeholders in the government and other organizations working in this sector to maximize its impact.
Keeping these goals in mind, Codesign and Quicksand conducted a workshop to identify possible ideas that drive brand and communication design efforts. Based on insights from Potty Project and preliminary field insights, group-based role-playing activities were used to chalk out possible end-user sanitation facility experiences. The workshop also attempted to define the personality of the facility and examine the validity of emerging ideas against real, actionable features.
At the end of the workshop, four strong themes emerged that could potentially drive the facility brand:
-
Community: Strongly rooted in community (e.g., location, user-base, ownership)
-
Health & Well-being: The immediate, measurable impact for users
-
Convenience: A great motivator to use this service rather than existing options
-
Dignity & Respect: Long-term impact for users and staff
After the workshop, specifications for facility signage design were created to support the mandatory tendering formalities. These are based on functional requirements and current ergonomic considerations.