Project Sammaan aims to rethink urban sanitation services by applying holistic, systems-based thinking and principles informed by user-centered design insights from the field. These improvements are broadly categorized into four “Pillars of Innovation”:

• Business Models

• Operations & Maintenance models

• Architecture & Infrastructure Design

• Branding & Communications

The Branding & Communications stream, led by Codesign, aims to develop and deploy a system of improved messaging, including the branding of the facilities themselves, as well as the system of visuals (signage, use of color, etc.) throughout the Project Sammaan facilities.

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The mandate to document and share Project Sammaan developments and learnings manifests itself in many ways, and April’s activities are a prime example of this, with a video being produced, a media kit developed, blog posts being added to the website, and, most significantly, formal project reports for the municipal corporations drafted.

Members of the Quicksand and CFAR teams visited slums in Bhubaneswar at the beginning of the month to interview community members for a “voice of the people” video. Additionally, CFAR transcribed the video clips into the Odiya font, allowing their comments to be conveyed exactly as they were said.

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As we work on the many different challenges of Project Sammaan, it is worthwhile to spend some time thinking about the motivations behind this endeavour. The primary goal is building toilets for those underserved by the existing urban sanitation systems in India, but we should not lose sight of Project Sammaan’s original intention as a pilot project.

The lives of the thousands of people served by the toilets we are building will doubtless be improved through these facilities. However, the toolkit that will share the insights of this project will lead to an improvement in the lives of millions more people as other organisations and governments use our learnings and documentation to build even more improved toilets and sanitation facilities.

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Early on in the project, there had already been an effort to create an identity and voice for Project Sammaan, with the aim to bring together the different streams of work and thought, while giving a unified face to the project as a whole.

There are two distinct components within the framework of the larger project — one that is internal facing, representative of a collaborative consortium of stakeholders rethinking sanitation systems (i.e. Sammaan), and the second, a user-facing, sanitation system prototype borne out of the collaborative effort of Project Sammaan. The question that loomed large at the beginning of the branding stream was whether there was a need for a second brand for the user-facing sanitation system prototype. To understand this, we examined key features for both across categories of target user group, objectives, drivers/motivators and the intended role of brand identity.

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Project Sammaan’s long-term goal is to create a replicable, successful sanitation model that can be adapted by cities throughout South Asia and beyond.

In order to quantify the impact of this initiative, rigorous evaluation needs to occur. However, the methodology of this assessment requires a considerable sample size, meaning that the interventions, irrespective of their success rates, will be rolled out on a massive scale. It’s not merely one or two facilities, but well over 100 in dozens of communities; a considerable footprint to be certain.

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While Project Sammaan is the project’s name, the sanitation facilities we design and build will carry their own brand identity.

It’s important to brand these sanitation facilities appropriately to ensure optimal adoption rates amongst end users in the communities, a feeling of professionalism in the people who run these facilities, and brand recall amongst stakeholders in the government and other organizations working in this sector to maximize its impact.

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Potty Project provided a great deal of detail regarding issues around design that, if improved, could facilitate greater adoption rates of facilities by the communities they serve, and, consequently, reduce instances of open-defecation in these areas.

There will be two broad facility types:

1. Base Layer: facilities that will include only toilet stalls, menstrual waste incinerators, and handwashing stations.

2. Enhanced Layer: In addition to the base layer features, these facilities will also have bathing stalls, clothes-washing stations, and retail spaces.

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As part of the communications team, my field visit brief was to get an initial understanding of the environment for the sanitation facility as well as of the visual culture of Bhubaneswar and Cuttack.

In my short, three-day visit, I covered two slums in Bhubaneswar and another in Cuttack. This was my first visit so it was also important to interact with the on-field teams working in Odisha as much as possible.

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This is a series of posts that shares more about the project partners and the important roles each plays

At its most basic level, Project Sammaan will provide functional sanitation facilities to slum communities that desperately need them. As such, the insights and learnings that led to the development of the project’s interventions need to be translated into brick-and-mortar buildings, meaning that an architectural firm, particularly one with a keen sense of function as well as form, is vital.

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This is a series of posts that shares more about the project partners and the important roles each plays

Quicksand is a multi-disciplinary innovation consultancy that places user-centered design principles at the core of every innovation effort. The studio has successfully delivered on several new services, products, brands and developmental strategies, creating both measurable social and business impact.

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